Café Candelas

The Lugo based company Cafés Candelas just launched their renewed website: cafescandelas.com, a very visually engaging website where all the information of the company is presented together with interesting contents related to the world of coffee.

The new website of Cafés Candelas has improved not only in graphics and contents, but also in the new brand image, thereby taking a step forward towards the modernisation and the adaptation to the current trends, this way looking for new international markets. Such renewal takes place for Cafés Candelas 40th birthday as a long-standing company, committed to coffee roasting and its marketing in the domestic and international market. The new image is being progressively applied to the whole brand in general, from the different lines of specific products to the sub-brands owned by the company, such as Selectum or Supra, among others.

Warmth, friendliness and contemporaneity are the key concepts of a renewed brand that aims to convey to its clients and customers the dedication of forty years in the coffee industry, as well as their new goals for a future full of challenges and projects.

New website

As part of this global and transforming project, Cafés Candelas have now launched their new corporate website as a consequence of the initial update of the company's online shop — tiendacandelas.com — performed last April.

The new website cafescandelas.com will work as the heart of the entire presence of the company online, so that in addition to including basic information about the same, it will bring together the access to all the microsites of Candelas' different brands. Furthermore, among the functionalities of the new website, it is worth mentioning the possibility for all users to buy directly through the online store. Visitors just have to enter the Products section to find all the items sold by Cafés Candelas and with just one-click they will be accessing tiendacandelas.com to start shopping.

Cafescandelas.com is a renovated web page, more visually-engaging and makes easier the access to all company's information and all relevant news from the world of coffee.

Users will now find a Home page with stunning coffee-related photos and a complete side menu to navigate in a simple way. Through this menu, visitors can access any kind of information about the company as their history, their initiatives on quality and innovation, the coffee ritual, the many varieties and their origins, the benefits of coffee, its history, and much more. In addition, the website also has a list of recipes that the visitors can try to make and finally enjoy coffee to the fullest, and also, a place to discover all the hot news about the company and a corporate blog on coffee.

One of the new website sections is dedicated to training, to back up Candelas' training centre where professional baristas provide workshops on coffee and recycling for horeca professionals. Cafés Candelas consider training to be the key to customer satisfaction in the market, as not only it is important to deliver quality for the service industry but also a detailed know-how on the preparation of coffee is. The company have chosen to direct a large part of its assets to training programs due to the quality of its added value.

Tradition and Modernity
Candelas will add value to the brand by creating the new image for the corporate website, which should facilitate their positioning and recognition in the horeca channel. Thus, it is expected that the improvement has a positive impact on their horeca clients, being it the company's main channel for marketing. This is a major milestone in the history of Cafés Candelas, a family business with traditional character that has succeeded to renew and innovate right up with the times. The commitment, the effort and the excellence of their produce, as well as their ability to adapt to the needs of a changing market, have made possible their national and international success with a notable weight in the field of food service distribution. Currently,

Cafés Candelas occupy the leading position in the domestic market as a coffee roaster and supplier, while maintaining strong also in the Portuguese coffee market.

Over the last year, Cafés Candelas have sold over 5000 tons of coffee, reaching a turn-over of more than 49 million in global sales. The food service channel has the largest volume of business for the company, with a percentage of 85 %, followed by the food channel, with 10 %.

The new product lines (Comercio Justo, Selectum, Ecológico, Supra, Ébo, Caffe Latte...) have contributed to the increase of business volume, adding value to the brand and adjusting the supply towards the home consumer. In fact, the sale of capsules in 2012 was 2 % of the company's overall turn-over, that is to say one year since the launch of this business line.