Café Candelas

The image of a familiar company, deeply committed to the quality of their products and in their service to people. These are the values that Cafés Candelas conveys in a new corporate video, a project which concludes a year of intense work in the consolidation of their new brand image.

The launch of their first corporate video is another step to the positioning strategy initiated by the coffee company over the last two years, in which it has modernized their brand image, renewed the online store and their corporate website and launched their first national advertising campaign, with a television commercial.

Candelas’ values
The video revolves around the claim "The coffee brand", with which Candelas have positioned themselves in the national market as a leading brand in the sector, due to their experience, service and quality. Under this concept, Candelas refers to their main marketing channels: Horeca and Food, which are represented in the video as a gesture of appreciation and gratitude by the coffee company.

The video presents coffee as a primary element in the everyday life of millions of people, a beverage present at the most important moments of their lives. The cup is the closest representation of coffee, but there is a complex process behind it which starts with the coffee growers. And at that moment, Cafés Candelas is already present.

From a friendly point of view and a warm and refined image, Candelas recalls their more than 40-year experience and tradition in the sector, decades it has shared with their customers always offering the best. The origin, selection, daily roast, quality, training and innovation are some of the values of a leading company that is committed to their customers.
 

The video shows the whole coffee process through Candelas, with pictures of the daily work at the plant and of how that work translates into the consumer's daily life, both of Horeca and Food channels.

Warmth, kindness and contemporaneity are the essence of Candela's renewed brand image, values that are also conveyed in their corporate video.

Promotions and corporate media
Cafés Candelas shall broadcast their new corporate video through their corporate media: the cafescandelas.com website, social networks and newsletters, both at an internal level as well as addressed to their customers, consumers and suppliers.

The corporate video is available in Cafés Candelas Youtube channel, at the following link:
https://www.youtube.com/watch?v=Si0OtKkTQ88

On the occasion of the premiere of the corporate video, a special promotion has been launched at tiendacandelas.com. With any purchase in the online shop, you will receive a surprise gift. You only have to enter Cafés Candelas YouTube channel, view the video and guess the colour of the t-shirt of the Candelas commercial. The answer is the code that must be entered when buying something at tiendacandelas.com to obtain the gift.

Company figures
In 2013, Cafés Candelas sold more than 5,000 tons of coffee, reaching a turn-over of 50 million euros in overall sales. The catering service channel has the largest volume of business for the company, with a percentage of 85%, followed by the food channel, with 13%. Vending and online sales involve a 2% of turn-over.

Currently, Cafés Candelas occupies a leading position in the domestic market as a coffee roaster and supplier in the catering service sector, while also remaining a leading company in the Portuguese coffee market.